We are a growing collective of communications and technology executives defending the future for the next generation.
RFUTR is a global action brand to connect the most committed. We are all-in on trust, nature collaborative place based (community) impact.
Rteam
Rteam
Founding Partners
PARTNERSHIPS / Vision / Growth / Public Private / Foundation
Kevin Starace is a global development leader with an impact track record in external affairs, change management, enterprise management, innovation, and growth.
Community development / Sustainable & COMMUNITY development / AI / Technology / Innovation
Enrique Asturizaga is an Institutional Development Specialist with over 30 years of experience in strategic planning, urban management, municipal finance, technology and climate change. He is known for building strong stakeholder relationships and forging partnerships that enhance project success globally.
RESEARCH / Behavior / Strategy / MARKETING /Planning
Laura DeWitt is an empathetic qualitative researcher and strategist with global experience and expert in collaborative intelligence, strategy, and innovation.
Psychology / RESEARCH / Behavior / CHANGE / Strategy / Planning
Robert Raleigh, author of The Search for Why, has extensive experience as CEO of Pathsight, Rockefeller Consulting, President of Distribution at Carsey Werner Television and Spelling Entertainment specializing in psychology, predictive analytics, organizational insights, and integrated media strategies.
MARKETING / DATA / Behavior / Culture / Sales / Planning
Jessica Raleigh leads Behavior Reality, a director at Pathsight Cohera, bringing years of marketing firepower, data science, behavioral prediction, and AI-driven campaign intelligence. From the New York Jets to TouchVision TV, she’s turned audience data into revenue, specializing in demand generation, market research, and go-to-market execution. At RFUTR, she bridges AI behavioral science with real-world community intelligence,
Founding Directors
Technology / Sales / Brand / Partnerships
Jeff Riley is a big tech executive and resident entrepreneur, specialized in B2B sales, commercialization, enterprise solutions and growth.
Investor relations / Partnerships / Strategy / Governance
Dara Freed, President of Dara LC Freed, Inc., a full-service fundraising and strategic planning consulting practice, including capital plans, strategic partnerships, board management and recruitment, mentoring senior staff, strengthening operations, and advising on giving.
Kevin Starace Founder, Chief Partnership Officer RFUTR Washington DC USA
Advisors
Community-building / Technology / Web3+ / Innovation
Wulf Kaal has devoted his life to building decentralized online communities, researching community incentives and the formation of fair, engaging, and successful online communities. He wrote “Decentralization: Technology’s Impact on Organizational and Societal Structure.” and teaches at the University of St. Thomas (Minnesota) school of law where his students have gone on to found decentralized online communities of their own.
Strategy / Planning / Reduction / Culture / Branding
Jeff Streeper is a multi-disciplinary creative strategist leading teams, collaborations, top brands, innovators, and artists, in the development of break through visual strategies and campaigns, shaping culture through editorial, advertising, and global exhibition.
Sustainable development / Technology / Non-Profit / International / Innovation
Daniel Laender is a creative director with over 20 years of experience as co-founder of Criamente, and for 17 years at the UN Foundation. He excels in innovative, brand-focused solutions, leading teams, sustainable development communities and platforms.
In Memory of
Andreas Kristinus
FOR
TOMORROW
We are researchers, scientists, community builders, communicators, and technologists united by a single goal: building a better future for the next generation.
Cross-sector integration of public-private partnerships, sustainable development, behavioral science, community building, technology integration and systems thinking.
Structured to scale - Community listening and development models, senior partners mentoring rising talent, with governance and advisory support layers for strategy, innovation, and accountability.
PRIORITY PARTNERSHIPS
Our Story
Community Intelligence Powered by
Cohera / Pathsight Predictive Science is a specialized behavioral intelligence firm that applies predictive science methodologies to understand and forecast place-based community behavioral patterns. Through advanced data analytics and behavioral modeling, Pathsight helps organizations, governments, and decision-makers anticipate how communities will respond to policies, environmental changes, and market conditions. The company's expertise in behavioral prediction creates actionable intelligence for clients who need to make high-stakes decisions that depend on understanding community
RFUTR Inc. | Agency for Nature | 501(c)(3)
RFUTR Inc. is a 501(c)(3) nonprofit corporation operating as an "Agency for Nature", serving communities. Through digital community development models, precision marketing, and proprietary behavioral science methodologies, RFUTR is essential connective infrastructure for community-based action, and a foundation for community savings. We innovate on frameworks that collaborate community behavior with mission-based outcomes.
Through Community Intelligence, we translate community behavioral data into strategic decision architecture, enabling funders, campaigns, and organizations to align their initiatives with authentic community values and achieve measurable impact in environmental stewardship, public health, and democratic resilience.
OUR JOURNEY Building Community Intelligence: 2024-2025
DAVOS > High-Net-Worth Behavioral Profiling
Challenge: Predict philanthropic decision-making for nature and ESG investment
Application: Structure + Alignment framework to individual behavior
Discovery: Values-based segmentation outperforms demographic/wealth targeting
Learning: Behavioral coherence predicts action better than stated preferences
REGENERATIVE FARMING RESEARCH (PLACE BASED Behavioral Profiling: North Carolina & Connecticut)
Challenge: Drive conservation practice adoption in agricultural communities
Application: Neighborhood-level behavioral analysis, social network mapping
Discovery: Farmer peer networks drive practice change—not official representatives or economic incentives alone
Learning: Community behavioral patterns determine whether innovations spread
Output: Precision marketing tool identifying "early adopter" communities
NATIONAL CIVICS - SOCIAL COHESION & POLICY IMPLEMENTATION
Challenge: Predict which communities will embrace policy vs. organize resistance
Application: City-by-city community intelligence
Discovery: Authentic community voices ≠ official stakeholders; messaging must match local behavioral patterns
Learning: Trust networks and values alignment enable civic participation
Output: Pre-market community profiling, real-time response monitoring, post-market impact assessment
INNOVATIONS
• Tensions & Bridges™ mapping - Who holds coalitions together during conflict
• Moveable Middle identification - Genuinely persuadable communities vs. performative responses
• Trust Flow Networks™ - How ideas and decisions propagate through communities
HERE WE ARE
The CELLULAR LEVEL
Community of Community’s
Community of Community’s
RFUTR. It’s ours to build.