PURPOSE

RFUTR is a global action brand all-in on Trust, Communities, Nature, Collaborative Impact & place-based decision-making.

We are a collective of communications and technology executives defending the future for the next generation.

Rteam

Rteam

FOUNDING Partners, TEAM

PARTNERSHIPS / Vision / Growth / Public Private / Foundation 

Kevin Starace is a global development leader with an impact track record in external affairs, change management, enterprise management, innovation, and growth. Founder, Chief Partnership Officer @RFUTR Washington DC USA

Community development / Sustainable & COMMUNITY development / Technology / Innovation 

Enrique Asturizaga is an Institutional Development Specialist with over 30 years of experience in strategic planning, urban management, municipal finance, technology and climate change.

SCIENCE / RESEARCH / Behavior / Strategy / Planning

Laura DeWitt is an empathetic qualitative researcher and strategist with global experience and expert in collaborative intelligence, strategy, and innovation. 

Psychology / RESEARCH / Behavior / CHANGE / Strategy / Planning

Robert Raleigh, author of The Search for Why, CEO of Pathsight, former President of Distribution at Carsey Werner Television and Spelling Entertainment specializing in psychology, predictive analytics, organizational insights, and integrated media strategies. Bob leads CI development at Cohera and the Science at RFUTR

CI / DATA / Behavior / STRATEGY / TECH / Planning

Jessica Raleigh leads CI design & build at Pathsight / Cohera, bringing years of marketing, data science, behavioral prediction, marketing and AI-driven campaign intelligence.

Directors

Technology / Sales / Brand / Partnerships  

Jeff Riley is a big tech executive and resident entrepreneur, specialized in B2B sales, commercialization, enterprise solutions and growth. 

ADVISORS

Investor relations / Partnerships / Strategy / Governance

Dara Freed, President of Dara LC Freed, Inc., a full-service fundraising and strategic planning consulting practice, including capital plans, strategic partnerships, board management and recruitment, mentoring senior staff, strengthening operations, and advising on giving.

Community-building / Technology / Web3+ / Innovation

Wulf Kaal has devoted his life to building decentralized online communities, researching community incentives and the formation of fair, engaging, and successful online communities. He wrote “Decentralization: Technology’s Impact on Organizational and Societal Structure.” and teaches at the University of St. Thomas (Minnesota) school of law where his students have gone on to found decentralized online communities of their own.

Strategy / Planning / Reduction / Culture / Branding

Jeff Streeper is a multi-disciplinary creative strategist leading teams, collaborations, top brands, innovators, and artists, in the development of break through visual strategies and campaigns, shaping culture through editorial, advertising, and global exhibition. 

Sustainable development / Technology / MARKETING / International  

Daniel Laender is a creative director with over 20 years of experience as co-founder of Criamente, and for 17 years at the UN Foundation. He excels in innovative, brand-focused solutions, leading teams, sustainable development communities and platforms.

In Memory of

Andreas Kristinus

Olivia DeWitt is a passionate sustainability professional committed to helping organizations achieve impact goals through effective programming and strategic community outreach. Olivia is bridging the gap between sustainability, impactful community engagement and environmental stewardship.

ENGAGEMENT / RESEARCH / Strategy / Planning / SERVICE

Community Intelligence Powered by

Cohera / Pathsight Predictive Scienceis a specialized behavioral intelligence firm that applies predictive science methodologies to understand and forecast place-based community behavioral patterns. Through advanced data analytics and behavioral modeling, Pathsight helps organizations, governments, and decision-makers anticipate how communities will respond to policies, environmental changes, and market conditions. Decades of research into the actual mechanics of human behavior — psychometrics, decision science, how populations really change their minds, as distinct from how institutions assume they do — converged on one underused variable: trust.

Partnerships for the Future

RFUTR Inc. | Agency DC USA 501(c)(3)

RFUTR Inc. is a 501(c)(3) nonprofit corporation underwriting trust and serving communities. We exist to drive sustainable impact for the next generation. RFUTR brings decades of experience moving capital, building global and community partnerships, and running strategy, communications, research, marketing, and fundraising — closing the gap between capital and the communities it's meant to reach.

Through Community Intelligence, we translate community behavioral data into strategic decision architecture, enabling funders, campaigns, and organizations to align their initiatives with authentic community values and achieve measurable impact in environmental stewardship, public health, and democratic resilience.

COMMUNITY BUILD » WITH PURPOSE

We connect and cultivate engaged, mission-driven communities. 

We study how people think and believe, how we interact with ideas, what are our cultural and decision-making influences, where we are on the continuum of change and what motivates us.

We work from proven models in behavior and systems change—seatbelts, ozone recovery, anti-smoking — to guide our methodology.

FIRST MILE : Communities-1st

Behavioral Certainty for High-Stakes Community Investments COMMUNITIES-First Partnership & Engagement Services

Partner in Outcome: First-ever values-based behavioral data platform and Trust-Based 501c3

For Planning, Strategy, Communications, Relations, Finance Community, Trust and Investment Measurement & Decision Tools, Place-Based research and activation, Influence strategy, Behavior Change, Local partners & market development.

Radical Privacy Hyper-local granularity with zero PII. Zero liability. No names. No addresses. No surveillance. Privacy guarantees no one else in the industry can make.

Know Your Community

LAND USE = Our Relationship with Nature

Every ecological challenge traces back to human use decisions: How we treat nature.

these decisions critically shape our communities, OUR health, OUR resilience - our future viability.

RISK & RESILIENCE: Insurance to Relief

PROPENSITY TO PREPARE

Between insurance underwriting and disaster response lies a single dividing line: the Event.

One industry prices risk before the moment of crisis as the other deploys resources after. Both face the same fundamental question that conventional analytics do not and cannot answer: Will this community prepare? Will they recover? How do they steward resources most effectively?

TheorY of Change - Environment

Trust = Resilience

Trust best predicts Behavior

Resilience = Land Use / *Risk

*Risk: HUMAN BEHAVIOR / How we treat nature

Nature thrives along with the local community.

COMMUNITIES ARE THE ENVIRONMENT

Since human behavior and decision making determines whether nature-based solutions hold, Stewardship is the missing variable in conservation and resilience models.

FOR TOMORROW & the CELLULAR LEVEL

We are researchers, scientists, community builders, communicators, and technologists united by a single goal: build a better future for the next generation. [R FUTR 2019]

Integration of trust, public-private partnerships, development, behavioral science, analytics, community building, technology and systems change. Built for Purpose. Behavioral Lab for innovative community based development, trust based engagement and sustainable partnerships.

RFUTR. It’s ours to build.