ECOLOGY + Humanity
/ ECONOMY
x Now
We Don’t Compete for Attention - We Build Infrastructure.
WE DO NOt acquire customers - WE discover communities.
Traditional agencies help brands reach audiences through messaging. RFUTR helps communities express their nature-loving values through coordinated action and shared infrastructure.
We work for Nature, for ecological challenges, by solving for human behavior change and building market-based solutions.
Traditional nonprofits ask for donations to fund short term work — RFUTR generates market-based revenue by empowering communities.
Traditional platforms extract value from user data — RFUTR creates value by strengthening community relationships and environmental outcomes.
land USE is our connection with nature - and the future.
Prioritized by ecological impact + human behavior
• Challenge: Specific ecological threat
• Incentive: Research-backed behavior change
• Affinity: Communities already caring about this issue
• Innovator: Brands/orgs. w/ nature-positive alternatives
Business goal: Best Use of Nature
Foundation mission: Nature Restoration
LAND USE
REGEN Save Our Soil. Health + food culture
BUN Best Use Nature / EcoMax brownfield restoration alliance
FDN Local nature restoration & community restoration models
DETOX Chem-free future, inter-generational change, ALTERNATIVES MARKET, AFFILIATE GROWTH
…WATER … Zero Waste…ENERGY Mobility…Slow Fashion
++ 501c3
r Relationship
with Nature
Curate & catalyze demand
GATHER THOSE COMMITTED to A Bio-Economy
PRECISION
ID > Engagement
Beyond Demographics to Deep Alignment
Traditional marketing targets demographics. We target **nature commitment levels.**
Our proprietary KYC system identifies the most committed customers, citizens, and users through 17+ value indicators that reveal genuine engagement rather than stated preferences.
community intelligence
Know Your Community The real power is a map that shows where people are, and how people move, what they’ll stand for… how to build alignment before anyone spends time, money, or goodwill.
Beyond Awareness > Engagement By combining precision identification, cognitive science, cultural intelligence, and behavior change implementation, we create pathways for partners to engage and grow relationships with their most committed customers.
Conversion Optimization Turn awareness into sustained purchasing behavior
Content Develop messaging that moves people from interest to action to advocacy
Integration Connect individual choices to larger community movements
Early Adopter Identification
Value aligned Hyper-local Partnerships
Support Our Mission
Inspire a new age of thought and action by merging innovation, storytelling, and community engagement.
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RFUTR. It’s ours to build.