CIVIC TRUST ENGINE
How ‘Dark Spots’ become a standing practice, not a one-time campaign.
174 real-time indicators · ZIP+4 precision · 89% predictive accuracy · Zero PII · Patent pending
What We Do
Community Intelligence (CI) is a patent-pending, non-extractive behavioural prediction platform. We answer three questions no demographic model can: who in this community is genuinely ready to engage, through whom does behaviour actually travel, and what narrative frame will move them.
The result is an engagement strategy that goes where the trust lives — routed through the people the community already listens to.
CI reads communities at three levels before any behavioral question is asked.
What the community is carrying: the civic, economic, and institutional conditions that shape how people receive information and act on it.
Whether the community's behavioral groups are moving in the same direction or pulling in different ones.
Whether there is enough shared civic fabric to sustain collective action past a program's launch.
These three readings produce the Trust Flow architecture, the Trust Horizon range, and every routing recommendation CI makes. The behavioral layer sits on top of a structural foundation — which is why it predicts correctly where demographic models cannot.
Four Tools. One Platform.
Maps the share of every community genuinely ready to engage — not moderate, not centrist. Where to start.
The specific people whose word already travels inside a community's trust network. Not spokespeople — the real carriers.
How behaviour moves — horizontal peer networks or vertical institutional channels. Determines your routing architecture.
Predicts whether behavioural change holds after a program launches. Critical for long-term public investment.
Who It's For
Service design. Program placement. Communications routing. Know where to deploy and who to deploy through before the first dollar spends.
Disinvested community engagement. Tension Bridge mapping. Long-term Survivability. Build program infrastructure that holds between funding cycles.
Public health, economic development, and civic trust work. Reach communities left out of every prior outreach effort — because you finally know how they work.
You Already Know Something Is Not Working.
More staff. More visits. Same result in the neighborhoods that matter most. The problem isn't effort. It's routing — the right message, the wrong messengers, in communities that don't trust institutional channels. You can't fix a trust problem with an outreach operation.
Standard demographic and case-management systems are built on administrative records. That tells you who someone is. It tells you nothing about who they actually listen to, what frame activates them, or whether your messengers have any credibility in that ZIP code.
Flyers. Press releases. Partner endorsements. These are vertical trust channels. Disinvested communities run on horizontal trust — peer to peer, block by block. The institutional channel isn't hostile. It's architecturally invisible. Until you map the horizontal network, you're not running real outreach. You're performing it.
There is a layer of intelligence underneath your resident data that no one in the current public-sector tech stack is measuring — the layer that determines whether everything else works.
Where We Are Live
CPR adoption in the Hill District in 26 days. Same community. Same programme. Authentic Messengers + Trust Horizon activation was the only variable.
Ward 7/8 (TO 14/86 — horizontal), Downtown DC (high vertical), PG County (38% Trust Horizon — most elastic in the region). Three architectures, three different service strategies required.
Scored as the most institutionally closed community in its region — and, on the same measure, the highest behavioral elasticity. Not unreachable. Unread.
Communities showing Survivability decay are 3.2× more likely to disengage from a program the following year — regardless of outreach investment — without behavioural infrastructure repair first.
This is not a campaign tool. It is not built for one party, one candidate, or one election cycle. RFUTR does not build for, or share data with, political campaigns or party committees; that boundary is structural, not situational.
PathSight × RFUTR 501c3 created Community Intelligence as a behavioral data partner that acts as implementation insurance for high-stakes community investments and public programs. We are the first and only analytics platform sensing, measuring, and engaging around trust — place by place.
Our co-founder Dr. Bob Raleigh spent 16 years and 50,000 participants building the behavioral science underneath CI: the finding that biological instincts, not demographics, determine how people receive and act on information. Kevin Starace built RFUTR from two decades of field work across nature, public health, impact capital, from Africa to emerging markets — with a sustained focus on disinvested communities.
We are an ethical behavioral data company integrated with Communications and Partnership.
Out of R&D and now operational. Our first step is always a Ground Truth Sprint — a behavioural diagnostic across your target geographies. The implications drive the engagement. Every engagement is bespoke.
Everything in this analysis is derived from aggregate behavioral signals. Zero personally identifiable information is collected, stored, or used at any stage. No individual is named, tracked, or profiled.
The unit of analysis is always the community — never the person.
In theory, we do not own the community data — nor do our partners. The community does. We believe this is the only ethical way to do this kind of work.
It is also, as it turns out, the more accurate way. Individual data is noisy. Community behavioral architecture is stable, measurable, and predictive.