01
Partnership with PathSight and Cohera
RFUTR enters an exclusive partnership with PathSight Predictive Science and Cohera Systems to build and deploy Community Intelligence.
TRUST IS A REAL THING…
RFUTR
The RFUTR Ledger
Inventions, discoveries, and releases — in the order they unfold.
Release
Origin
Field Note
Case Study
02
The Conundrum — and Where This Started
Why the same intervention produces two different results in two different communities, every time — and the twenty-five year path across global health, development, and advertising that led to measuring the reason why.
03
How We Measure Trust — Miss Carmen
A single resident, a single ZIP+4, and what 174 behavioral indicators actually see when they read a place.
04
Community Intelligence — The One-Pager
The whole platform, one page, in the order it's meant to run.
05
Survivability
Why viability has to be scored before capital commits, not audited after it fails.
06
Friction
Where a behavior-change effort meets resistance, before you spend against it.
07
Trust Horizon
The moveable middle, replaced with a measured one.
08
Trust-Based Communications
Messaging built on what the data finds, not an institution's default channel.
09
Community Trust Measure — Civics
The full package, applied to civic trust-building.
10
Dark Spots
The bipartisan, value-for-money case for building trust where it's thinnest.
11
The Civics Engine
How Dark Spots becomes a standing practice, not a one-time campaign.
12
Trust Architecture
Reading a place before anyone tries to change it.
13
Scar, Part 2: The Wisconsin Story
Racine and Kenosha — three decades of institutional betrayal, and the elasticity nobody expected to find underneath it.
14
Trust Flow Health — Services to Those Who Need Them Most
Integrated care, sequenced by trust instead of program calendars — and the ROI that sequencing produces.
15
Implementation Insurance — MMSD
Milwaukee's $84M resilience-bond structure, and the actuarial case for de-risking by trust instead of policy.
16
Nature as Infrastructure — SVF, Ridge-to-Reef
A non-partisan conservation banner, from Sun Valley Forum to a federal-scale watershed partnership.
TRUST BASED DEVELOPMENT
Our Development practice area is proving a new way of raising capital. Our place based methodology applied to organizations is a next generation Rolodex. Defining and then following trust means an evolution of partnership.
IMPLEMENTATION INSURANCE
Our community readiness and index work supports an integrated behavioral layer for behavioral Risk related to Resilience.
SOCIAL DEFAULT
Every day we wake up and study what it means to live in social default, areas of our world where communities are the most dis-invested. the answers for generating trust there are pathfinder solutions for policymakers, developers, financial backers of communities that need the most support.
TRUST ARCHITECTURE: PRECISION
Media professionals: would it be good to know where to spend and where to avoid spending - before you spend? Or even deeper, where and how to spend in order to recoup brand trust?
CIVIC TRUST ENGINE
Understanding Civic Trust, meaning trust as it relates to policy and services and cohesion, etc — is a constant classroom in democracy, authenticity, local understanding and values.
COMMUNITY TRUST MEASURE
The communities that matter most to mission-aligned investors are the ones whose trust architecture has been most disrupted. They are not unreachable. They have never been read — carefully, behaviorally, from the inside out. That is what Community Trust Measure does.
TRUST HORIZONS
We don’t answer who can be moved - we understand who is already facing you and how far will they move. This is a much richer look at the civic flow of ideas.
FRICTION INDEX
The communities where conventional delivery fails hardest are exactly the ones where trust-network delivery gains the most. The friction is highest where the need is greatest — and the recovery is highest in the same place.
SURVIVABILITY INDEX
The first behavioral instrument that predicts whether a community can sustain collective action across a program, investment, or recovery cycle — not just adopt it in year one.
HOW WE MEASURE TRUST
Five variables. Five questions. Together they produce something no single question could — a measureable picture of how trust actually moves in a community.
