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First mover “Behavioral Reality” advantage
Decision-Grade live platform turns "Social Cohesion" into a competitive advantage.
we create pathways for VALUE ALIGNED partners to engage & grow relationships BY precisely understandING THEIR communitIES - AND trust.
-Survivability Index Certifies whether a company’s community investment has the behavioral infrastructure to perform over the full asset lifecycle.
-ESG Verification "Social Cohesion Reports" for investors & underwriters. Reduce 12–18-month FRICTION lag by securing a "Community Badge"…
*Communities-1st Grade — EU CSRD-compliant behavioral invitation standard
Community Intelligence
RFUTR Inc. 501(c)(3) × PathSight Predictive Science
Community as a Service™
rfutr.com
The Conundrum: the same intervention, two communities, two different results — every time. The variable was always trust. Now it's measured.
40–60%of program value lost to community friction
38%→74%CPR adoption, Pittsburgh, in 26 days
174real-time behavioral indicators at ZIP+4
ZeroPII collected. Ever. Privacy by design.
The Problem
- Programs fail at the last mile not from bad science, but broken trust
- Demographic and sentiment data can't see the trust architecture underneath
- Institutional outreach triggers defensive posture in low-trust geographies
- 40–60% of program value erodes before communities ever engage
The Method
- Reads how trust actually moves through a community before you invest
- Identifies the Authentic Messengers whose word is already believed
- Scores delivery capacity and investment survivability before capital commits
- Behavioral read in weeks. No PII. No surveys.
Live Proof — Pittsburgh CPR
38%
→
74%
in 26 days
CPR adoption had plateaued for years in Pittsburgh's Hill District through standard public health outreach. CI identified the Authentic Messengers and CPR+ resequenced delivery by trust instead of program calendar. That was the only variable that changed.
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Trust Flow™
Maps who a community actually listens to, and how trust really moves
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Authentic Messengers
The people whose word is already believed — earned, never bought
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Trust Horizon
Locates the population genuinely ready to move — the ceiling everyone else guesses at
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Survivability Index™
Scores whether a community will steward an investment over its full lifespan
Active Now
Pittsburgh CPR
Milwaukee / MMSD $84M
Connecticut Opioid
Cancer Alley EJ
Sun Valley Forum
New Mexico Trust Mapping
Nature as Infrastructure
Milliman Research Collaboration
01
Community Intelligence
PathSight Predictive Science
- Behavioral diagnosis, ZIP+4 precision
- Five-score trust architecture
- No PII — neighborhood level only
- The map before the ask
02
Trust-Based Communications
RFUTR — Clean Room / 501(c)(3)
- Message built on what the data finds
- Resistance architecture, not just reach
- Kept structurally separate from the data layer
- The message earns the medium, not the reverse
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Trust-Based Development
Networks, not places
- Follows trust, not wealth, to grow partnerships
- Graft points instead of cold outreach
- Clients grow into clients — no sales force
- The layer that outlasts the campaign
Civics — Dark Spots
Bipartisan trust-building · disinvestment research · economic development
Health — Trust Flow Health
CPR+ · addiction recovery · maternal health · chronic & elder/child care
Nature as Infrastructure
Ridge-to-Reef · watershed partnerships · conservation finance
Implementation Insurance
Pricing community resilience · de-risking bonds, not policies
EXECUTIVE BRIEFS