RFUTR is a bold, unifying space for those committed to a renewable future and nature. 

Dedicated to accelerating the transition to a sustainable bio-economy, we invest in nature restoration and empowered communities.

Imagine a world where our everyday consumer choices rebuild Nature…
RFUTR aims to reverse nature loss by organizing demand for a renewable lifestyle, driving economies around ecological impact, and directing platform revenue toward local nature health accounts. 

RFUTR is a fit for purpose social enterprise dedicated to a safe operating environment for humanity

  • Turning down the global temperature 

  • Clean Air & Water

  • Land Restoration

  • Healthy diets & Consumption habits

  • Transition to a Bio-Economy & Nature-based systems-solutions

  • RFUTR sits at the convergence of three important investment trends —at an unprecedented time in terms of values alignment and policy pressures.

    > Sustainable brand marketing experiencing 7.1x faster growth than traditional brands

    > Behavior change communications receiving unprecedented nonprofit foundation support

    > Impact investing shifting toward scalable, community-based solutions

  • The Investment Build the organizing infrastructure that gives environmental communities the tools to match their values for effective action.

  • Challenge A widening gap between consumer sustainability efforts and the actual health of our planet. U.S. households, in particular, need urgent, structured support.

  • Only Solution A radical shift in consumer behavior—rooted in simplicity, purity, empathy, and respect for nature—within the world’s most complex and turbulent economy.

  • Opportunity By targeting youth, change-makers, and communities ready for transformation, we are pioneering a groundbreaking approach to environmental restoration: An integrated community that ignites behavior change, empowers the next generation, and leverages technology to heal our planet—one choice at a time.

RFUTR. It’s ours to build.

Support Our Mission

We aim to inspire a new wave of thinking and action by merging innovation, storytelling, and community engagement. Sign up!