Know Your Community
Beyond Impressions > Precision
Beyond Awareness > ENGAGEMENT
Real time behavior change ATLAS
Community Intelligence
Beyond demographics
Cohera powers RFUTR’s Community Intelligence platform. This is where we learn and plan real world strategies, map zip code level cultural influences and patterns, to see what drives or inhibits behavior change - on a real time data platform.
The real power is dynamic: seeing how people move, what they’ll stand for, how to build alignment before spending time, money, or goodwill.
By combining precision identification, cognitive science, cultural intelligence, and behavior change implementation, we create pathways for partners to engage and grow relationships with their most committed customers.
BEHAVIOR CHANGE ATLAS
CULTURAL COHERENCE
Value-Aligned Community Mapping
- Cultural Influence ID: Discover how ideas, stories, and concepts spread through specific communities
- Behavior Atlas: Map how values translate into observable actions across different cultural contexts
- Stratification Analysis: Understand how communities organize around issues and identify key influence networks
- Language Optimization: Communication strategies that truly resonate with cultural patterns
“Science of Coherence
Unlike demographic targeting, we map behavioral patterns that determine how communities respond to change, build trust, and align around shared values.”
Core Innovation
Precision Over Assumption Replace broad demographic targeting with behavioral coherence analysis Alignment Over Persuasion Work with existing community patterns rather than against them
Coherence Over Conversion Build trust through authentic value alignment
The Pathsight Behavior Atlas for RFUTR system provides unprecedented insight into how communities organize around environmental values, revealing the cultural influences that drive or inhibit behavior change.
This intelligence enables precise community engagement strategies that work with rather than against local cultural dynamics.
PREMIUM SERVICE
Platform Capabilities Real-time insights into community coherence unlock precision across sectors:
Policy Makers: Understand community readiness for change
Brand Managers: Align messaging with authentic community values
Capital Markets: Identify regions primed for sustainable investment
Environmental Campaigns: Target communities most likely to embrace behavior change
community intelligence
Competitive Advantages
> Unique Methodology “Structure & Alignment” framework absent in current market
> Community-First Approach Beyond demographics to behavioral coherence
> Cross-Sector Applications Political, policy, real estate, brand strategy
> Predictive Community Response How communities will react to change vs. current behavior analysis
> Hyper-local Intelligence Neighborhood-level insights with scalability to regional analysis
With our unique “Structure & Alignment” behavior science framework and community-focused sensory approach, we’re positioned to capture an under-served niche where traditional demographic targeting and behavior analytics fail.
Unique Position
> Community behavioral coherence analysis
> Political/policy implementation intelligence
> Real estate development community assessment
> Brand strategy through authentic community alignment
Value Communication Framework
> ROI Demonstration Intelligence prevents costly missteps (e.g., failed developments, policy resistance)
> Competitive Intelligence Understand what competitors miss with demographic-only targeting
> Risk Mitigation Predict community resistance before implementation
> Strategic Advantage Authentic community alignment vs. assumed demographic preferences
PRECISION
From ID to Engagement
Beyond Demographics to Deep Alignment
Traditional marketing targets demographics. We target **nature commitment levels.**
Our proprietary KYC system identifies the most committed customers, citizens, and users through 17+ value indicators that reveal genuine engagement rather than stated preferences.
PROPRIETARY
For Investors & Partners.
RFUTR operates as a Delaware incorporated 501(c)(3) nonprofit corporation, positioning us for grant funding and mission-aligned investments.
This site contains proprietary information - distribution prohibited without written consent. © 2025 RFUTR.
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