COMMUNITIES LIVE
COMMUNITIES FIRST
COMMUNITIES DECIDE
>> Community Intelligence
BEHAVIORAL REALITY
KNOW YOUR COMMUNITY
Real-time behavior change platform
Community Intelligence
Pathsight Predictive Science + RFUTR Inc. >> 501c3+ corporate enterprise committed to advancing the understanding of community, resilience and civic life through behavioral intelligence.
Our methodology includes proprietary frameworks for measuring community behavior representing decades of research and investment. These systems predict how communities form decisions, build trust, and respond to change with accuracy that traditional analytics cannot achieve.
This is how we learn and plan real world strategies, map zip code level cultural influences, patterns, trends augment traditional research, and deliver precision ROI we see what drives or inhibits behavior change and interpret live data from our dynamic platform. We see: how people move, what they’ll stand for, how to build alignment — for clients, before spending time, money, or goodwill.
Community Intelligence measures community trust—the single best predictor of program success. We do this by combining 100+ years of validated behavioral science (Moral Foundations Theory, Cognitive Flexibility Research, Trust Network Science, Identity Fusion Theory, Decision Architecture) with AI-powered analysis of 174 real-time behavioral indicators.
By combining predictive, identification, cognitive science, cultural intelligence, data science, and behavior change, we create pathways for partners to engage and grow relationships with their most committed customers, precisely understand communities and opportunities and ultimately their own values.
BEHAVIORAL REALITY
39 databases
270 indicators
Our Story
Community Intelligence Powered by
Cohera / Pathsight Predictive Science is a specialized behavioral intelligence firm that applies predictive science methodologies to understand and forecast place-based community behavioral patterns. Through advanced data analytics and behavioral modeling, Pathsight helps organizations, governments, and decision-makers anticipate how communities will respond to policies, environmental changes, and market conditions. The company's expertise in behavioral prediction creates actionable intelligence for clients who need to make high-stakes decisions that depend on understanding community
RFUTR Inc. | Agency for Nature | 501(c)(3)
RFUTR Inc. is a 501(c)(3) nonprofit corporation operating as an "Agency for Nature" serving communities. Through digital community development models and precision marketing, proprietary behavioral science methodologies RFUTR is essential connective tissue and infrastructure for community-based action, and a foundation for community savings and local action platform. RFUTR innovates on frameworks that collaborate community behavior with mission-based outcomes. Through the Community Intelligence — with Pathsight Predictive Science—we translates community behavioral data into strategic decision architecture, enabling funders, campaigns, and organizations to align their initiatives with authentic community values and achieve measurable impact in environmental stewardship, public health, and democratic resilience.
THE SCIENCE How It Works: Structure & Alignment
LAYER 1: STRUCTURE (Civic Infrastructure)
How do people and institutions connect?
Where does information actually flow?
Who has influence versus who has visibility?
How does the community function under stress?
We map and monitor 174 behavioral indicators across 9 civic health pillars: Safety, Health, Economy, Education, Infrastructure, Governance, Environment, Housing, Social Capital. This reveals what resources and systems exist—the foundation communities build decisions on.
LAYER 2: ALIGNMENT (How People Make Decisions)
Communities aren't uniform. We identify three behavioral stances that determine response to change:
•Guardians (40-50%): 'I trust what's proven safe.' Values stability, clear roles, earned authority. Needs: Safety signals before adopting.
•Bridge Builders (20-30%): 'I trust relationships.' Holds opposing groups together. Needs: Connection maintained during change.
• Expanders (20-30%): 'I trust fairness and inclusion.' Pushes systems toward openness. Needs: Psychological safety, moral legitimacy.
Every community has all three. The mix determines how it responds. You can't change the mix—but you can design programs that work with it.
LAYER 3: TRUST FLOW (Who Communities Actually Listen To)
•Bonding Trust: Within your group (family, church, ethnic network, profession)
•Bridging Trust: Across groups (institutional credibility, cross-boundary relationships)
Core Insight: High bonding + low bridging = communities resist outside programs (they trust each other, not you). The solution isn't more marketing—it's activating the right messengers inside their trust networks.
This framework reveals opportunity and risk that demographics cannot see.
We map two types of trust:
•Bonding Trust: Within your group (family, church, ethnic network, profession)
•Bridging Trust: Across groups (institutional credibility, cross-boundary relationships)
Core Insight: High bonding + low bridging = communities resist outside programs (they trust each other, not you). The solution isn't more marketing—it's activating the right messengers inside their trust networks.
We're not building technology for profit—we're solving problems that matter.
mission help communities prepare for what's coming and enable organizations to work with community patterns rather than against them.
Product Development drives new applications that improve society through: civic understanding, planning for nature and health-first research that strengthens community.
SERVICE & DEFENSIBILITy > We are small and want to keep it that way, We work with value aligned partners. We have invented a new WHITE space - we deliver service in a defensible manner. WE always offer full audit TrailS to measure our work. we provide ACTIONABLE INSIGHTS, AND transparency, NOT DATA DUMPS.* Our service goal is to power the human capacity within your organization - not disrupt it *
Our Pride and Moat > Anonymity Differentiator, this creates an ethical and competitive advantage over surveillance-based analytics. We Map What Communities Will Do Next—Without Profiling. Our competition relies on intrusive demographics. We use Live Behavioral Intelligence—sourced through anonymized, ethical data streams—givING our clients the certainty of Authentic Alignment across all communities.
NEW WHITE SPACE
PLACE - BASED, DECISION -MAKING ARCHITECTURE
Ethical, Values-based Behavioral Analytics
Behavioral Reality (Live behavior atlas)
Value-aligned, Purpose-driven products & services
PREMIUM SERVICE
community intelligence
Platform Capabilities Real-time insights into community coherence unlock precision across sectors:
Policy Makers: Understand community readiness for change
Brand Managers: Align messaging with authentic community values
Capital Markets: Identify regions primed for sustainable investment
Environmental Campaigns: Target communities most likely to embrace behavior change
CULTURAL COHERENCE
Precise community engagement strategies that work with rather than against local cultural dynamics.
Behavior Atlas Mapping values-to-action patterns across cultural contexts
Cultural Influence How ideas spread through specific communities
Community Stratification Understanding organization and influence networks
Language Communication optimization to resonate with cultural patterns
Motivations Mapping Psychological drivers behind choices
Habits & Instincts Analysis How daily routines support values
Cultural Context Integration Community influences on decision-making
Conversion Optimization Turn awareness into sustained purchasing behavior
Content Develop messaging that moves people from interest to action to advocacy
Integration Connect individual choices to larger community movements
Early Adopter Identification
Value aligned Hyper-local Partnerships
PRECISION
From ID to Engagement
Beyond Demographics to Deep Alignment
Traditional marketing targets demographics. We target commitment. Our proprietary systems, using 17+ foundational value indicators, reveals genuine engagement rather than stated preferences.
Use Cases / Sectors
· PRE-DEV: Infrastructure & Development: Behavioral siting before site selection; predict resistance; avoid $50M+ project failures
· Education: Precision enrollment (PREP-COLLEGE B2B model); belonging KNOW YOUR KIND & FUND-RAISING; cast wider net higher yield; +ADVISORY B2C
· RISK Insurance & Disaster Relief: Survivability Index; propensity to prepare; adaptive capacity profiling; resource targeting
· RESILIENCE: CONSERVATION, RESTORATION, ENVIRONMENT, COMMUNITY MOBILIZATION, BUN criteria (Best Use of Nature); inter-gen; Impact/capacity assess
· CIVICS: Policy & Governance: District LEVEL behavioral mapping; authentic voice ID; coalitionS; Moveable Middle TENSIONS BRIDGES TRUST FLOW
· SALES/Fundraising: Donor attunement profiling; highest value/lowest effort/most authentic; cultivation optimization
* POLLING, ASSESSMENTS, RESEARCH, TRENDS….
CULTURAL COHERENCE
“Science of Coherence
Unlike demographic targeting, we map behavioral patterns that determine how communities respond to change, build trust, and align around shared values.”
Core Innovation
Precision Over Assumption Replace broad demographic targeting with behavioral coherence analysis
Alignment Over Persuasion Work with existing community patterns rather than against them
Coherence Over Conversion Build trust through authentic value alignment
PREMIUM SERVICE
Decision Blind-spot Diagnostic
If your organization is basing its high-stakes marketing strategy on demographic profiles, you are ignoring the single most critical driver of adoption: real-time, ethical behavioral intent. Your 'good data' is actually your greatest liability.
Use this 5-minute diagnostic to identify the decision blind spots …costing you millions?
…Influencer Authenticity, Stale Data, Ethical/Compliance Risk, Wasted Spend, Decision Paralysis…
Can you quantify the real-time Trust within your target community before launching a campaign or beginning a development project?
1. Authentic Alignment
Does your current analytics platform measure behavioral change that is less than 48 hours old?
2. REAL TIME
3. ETHICAL MOAT
Is your current data acquisition strategy 100% blind to Personally Identifiable Information (PII) and demographic profiling?
Have you ever mapped a community's 'Resistance Pattern Prediction' before allocating mobilization budget?
4. RESISTANCE PREDICTION
5. FOCUS/INTERPRETATION
Does your data vendor provide 3-5 high-impact decisions or simply a data dump of insights
HERE WE ARE
GET IN TOUCH
Take part in a new age of thought and action by merging innovation, storytelling, and community engagement.
Community Intelligence. The Power of Community