Economy + Humanity

/ Ecology x Now

We Don’t Compete for Attention—We Build Infrastructure.

Traditional agencies help brands reach communities through messaging. RFUTR helps communities express their nature-loving values through coordinated action and shared infrastructure

We work for Nature, for ecological challenges by solving for human behavior change and building market-based solutions

Traditional nonprofits ask for donations to fund short term work — RFUTR generates market-based revenue by empowering communities

Traditional platforms extract value from user data  — RFUTR creates value by strengthening community relationships and environmental outcomes

Use of Nature

Our Relationship with Nature -Every ecological challenge traces back to human use decisions. How we treat nature, whether we restore, pollute, develop, protect… land - these decisions shape our communities’, health, economic resilience, & our future viability.

r Work

Prioritized by ecological impact + human behavior

• Challenge: Specific ecological threat

• Incentive: Research-backed behavior change

• Affinity: Communities already caring about this issue

• Innovator: Brands/orgs. w/ nature-positive alternatives

Business goal: Best Use of Nature

Foundation mission: Nature Restoration

LAND USE Integrated

REGEN Save Our Soil. Health + food culture

BUN Best Use Nature / EcoMax brownfield restoration alliance

FDN Local nature restoration & community restoration models

501c3

DETOX Chemical-free future via inter-generational change

WATER … Zero Waste…ENERGY Mobility…Slow Fashion 

AGENCY Services

Precision Engagement for the Bio-Economic Transition

RFUTR operates on a revolutionary premise: **authentic environmental engagement requires understanding people at the intersection of values, behavior, and place.**

While traditional agencies chase broad demographics, we use cognitive science and behavior change research to identify, engage, and activate the most committed customers, citizens, and communities for nature-based solutions.

Service Foundation

Core Behavior Change & Cognitive Science.

Every service is rooted in what nature needs, not what any sponsor wants to sell.

Market Strategy

Environmental consumers are scattered across traditional demographics, making them invisible to sustainable businesses. R Solution: We defragment marketplaces by identifying early adopters based on commitment rather than demographics, then create community connections that build loyalty and sustained engagement.

Our integrated digital + IRL strategy combines communications, research, marketing, and sales services with proprietary tools to connect marketplaces and build lasting trust with early adopters of the bio-economic transition.

Know Your COMMUNITY KYC

Precision Identification & Engagement  

Community Intelligence

Value-Aligned Cultural Coherence  

behavior change implementation

Science based Activation & Retention

approach built on 3 interconnected service pillars that guide all client work

This framework enables us to serve sustainable small suppliers, regenerative businesses, and environmental organizations with unprecedented precision while building the demographic foundation for a nature-first economy.

PRECISION

ID > Engagement:

Beyond Demographics to Deep Alignment

Traditional marketing targets demographics. We target **nature commitment levels.**

Our proprietary KYC system identifies the most committed customers, citizens, and users through 17+ value indicators that reveal genuine engagement rather than stated preferences.

success framework

Identify and engage with early adopter (most committed) – your base.

early adopter identification for bio economic transition

  • Target People ready to transition their economic choices toward value alignment

  • Identification 17+ value indicators combined with behavioral analysis and cultural mapping

  • Engagement Authentic relationship building rooted through shared commitment

  • Retention Connect individual choices to larger movement through community building

Communities of change & pathway development

Our work creates what we call “Communities of Change”—networks of businesses, organizations, and individuals aligned around specific environmental outcomes. By combining precision identification, cultural intelligence, and behavior change implementation, we create pathways for sustainable businesses to engage and grow relationships with their most committed customers.

Long term relationships

Our services create lasting relationships rather than transactional interactions because we:
- Align business success with environmental outcomes
- Build community connections that transcend individual purchases
- Provide ongoing value through environmental education and community engagement
- Create advocacy opportunities that deepen customer commitment

Identity, Engagement, Values & Behavior

Core Service Components
- Digital Attribution Engine: Match customer profiles across online and offline touchpoints with nature-based precision
- EOO Science Integration: Environmental, Economic, and Opportunity alignment measurements
- Value Alignment Precision: 17+ proprietary indicators that identify authentic nature commitment
- Behavioral Atlas Development: Understanding how environmental values translate into purchasing, advocacy, and lifestyle decisions

applications

- For Sustainable Brands: Find customers who will become lifelong advocates rather than one-time purchasers
- For Regenerative Farmers: Connect with consumers who understand and value soil health practices
- For Zero Waste Retailers: Identify shoppers committed to packaging reduction and lifestyle change
- For Environmental Organizations: Locate supporters ready for deeper engagement and sustained action

INTEGRATION

Advanced

Motivations, Habits, Instincts Triggers, Drivers, Incentives + Cultural Context
-Motivation Mapping: Understanding drivers behind environmental choices
- Habit Architecture Analysis: How routines support or undermine values
- Instinct Alignment Research: Connecting messaging w/deep psych. patterns
- Cultural Influence Tracking: How community context shapes decision-making

Digital strategy

Components
- Social Media Strategy: RFUTR brand promotion and validation that brings value to partners
- LIAs (Leaders Influencers Activists): Identifying and activating micro-influencers with authentic environmental commitment
- Community of Communities (CoC) & Nesting: Connecting isolated environmental advocates into networked support systems
- Neuro Marketing: Using cognitive science to create messaging that resonates with environmental values

- Attribution Engine: Match customer profiles across online and offline touch-points with nature-based precision

REAL WORLD STRATEGY

IRL Activation & Community Engagement
- Hyperlocal Alliance Building: Connecting aligned businesses & organizations geographically

- Community Events: Authentic gatherings to build lasting relationships

- Place-Based Activation: Linking values to specific land use decisions

- Partnership Facilitation: Connecting businesses with aligned community organizations and influencers
- Ambassador Programs: Training committed customers to be advocates
- Local Market Development: Building economic ecosystems that support businesses

ADVANCED SERVICES

Behavior Change Research
- Language to Land Studies
- Nature based Incentives: what drives sustained behavior change
- Market tests: product adoption
- Engagement Optimization: lasting commitment

bio-economic transition Market Intelligence Services
- Early Adopter Identification - Community of communities + De-fragmentation = Connecting scattered consumers with aligned businesses
- Loyalty: NEW bonds between businesses & the committed
- Authentic: Ensure marketing aligns with genuine values anti-green-washing

Value aligned Hyper-local Alliances
- Partnership Ecosystem Mapping: collaboration w/IN geographic areas
- Market Readiness: Community preparedness for products/services
- Economic Flow Analysis: How resources move through communities
- Influence Analysis: Formal & informal leadership structures shape decisions

CULTURAL COHERENCE

Value-Aligned Community Mapping
- Cultural Influence ID: Discover how ideas, stories, and concepts spread through specific communities
- Behavior Atlas: Map how values translate into observable actions across different cultural contexts
- Stratification Analysis: Understand how communities organize around issues and identify key influence networks
- Language Optimization: Communication strategies that truly resonate with cultural patterns

“Science of Coherence
Unlike demographic targeting, we map behavioral patterns that determine how communities respond to change, build trust, and align around shared values.”
— Pathsight

Core Innovation

Precision Over Assumption Replace broad demographic targeting with behavioral coherence analysis Alignment Over Persuasion Work with existing community patterns rather than against them

Coherence Over Conversion Build trust through authentic value alignment

The Pathsight Behavior Atlas for RFUTR system provides unprecedented insight into how communities organize around environmental values, revealing the cultural influences that drive or inhibit behavior change.

This intelligence enables precise community engagement strategies that work with rather than against local cultural dynamics.

PREMIUM SERVICE

Platform Capabilities Real-time insights into community coherence unlock precision across sectors:

  • Policy Makers: Understand community readiness for change

  • Brand Managers: Align messaging with authentic community values

  • Capital Markets: Identify regions primed for sustainable investment

  • Environmental Campaigns: Target communities most likely to embrace behavior change

community intelligence

*online + offline

Cultural Influence ID: How ideas spread through communities

Behavior Atlas: Values-to-action patterns across cultural contexts

Stratification: Community, organization and influence networks

Language study: Optimization strategies for resonating with cultural patterns

Motivations: Psychological drivers behind choices

Habits & Instincts: How daily routines support values

Cultural Context Integration: Community influences on decision-making

Ambassadors: People ready to advocate for solutions