AGENCY OPEN WORK in the works

Dear: small sustainable US suppliers —

…innovator brands, regenerative farmers, land developers, zero waste shop keepers, impact organizations…) struggling to thrive in the US economy

Unprecedented precision, community-building a demographic, the foundation for a bio-economy.

Our Work. Portfolio Strategy 

Where Land Use Meets Community Impact

True north: Ecology 1st
Nature as Client RFUTR operates as both agency and advocacy organization with a revolutionary premise: Nature is our client. Our portfolio is structured around what nature needs, with every project, campaign, and platform development decision filtered through ecological requirements first.

This isn’t corporate responsibility—this is business strategy aligned with planetary boundaries.

We bridge the gap between environmental science and community action through integrated strategy, communications, research, marketing, and community infrastructure development.

Our work spans both for-profit agency services and 501(c)(3) advocacy, unified by a single organizing principle: how we use the land determines everything.

Examples

Food System Destruction

- Partnership Opportunity: Regenerative agriculture transition campaigns

- Target Communities: Farmers, food consumers, restaurant owners, health advocates

- B2B Value: Promotion, customers, Economic incentive research, farm to farm practice change

- Revenue Model: Food brand partnerships + farmer network platform

Zero Plastic Future Vision

- Target Communities: Zero-waste enthusiasts, urban families sustainably geared, youth activists, pet and outdoor enthusiasts, financial sector,

- RFUTR Approach: Connect environmental choices to immediate health and community outcomes

- Campaign Example: “Detox your zip code” Catalogue campaigns with Alternative plastic options and clean product brands

- Research Focus: Toxicity awareness driving behavior change

Campaign Focus: New US narrative on toxicity focusing on human health rather than fossil fuel anger. Youth need to visualize a future without plastic through behavior change that requires vision and alternative materials.

- Revenue Model: Supplier market spaces, media, competitions, art, sponsorships

Nature Restoration (RFUTR’s Social Through-Line)

Small-scale greening is the best thing we can do to save nature. Land use in its many forms is our top priority—from micro small-scale plantings to community habitat creation, above and below ground. RFUTR knits a tapestry of deeply engaged communities - IRL and digital - to join & sustain this battle.

Challenge: Suburban sprawl, lawn culture, habitat destruction  

Strategy: Gamified local restoration through platform  

Guerrilla Marketing: Private label local seed packs sold door-to-door, rating supply stores on community care  

Scaling Model: Private label products in local markets + community impact reporting

Vector 1: Pollination Crisis: Lawns need replacement with ecosystem-enhancing inputs. The platform fundamentally delivers gamified local restoration. Supply stores across the country should push native plantings and local organic materials specific to their microclimate. 

BY AFFINITY (Shared Values/Interest Communities)

Marine & Ocean Degradation

- Target Communities: Coastal residents, fishing communities, surfers, marine biologists

- Partnership Opportunity: Sustainable seafood campaigns with fishing gear innovators

- RFUTR Value: Research-backed incentive design for fishing practice change

- Revenue Model: Brand partnerships + community platform subscriptions

Outdoor Enthusiasts

- Communities: Hikers, climbers, hunters, fishers, camping communities, skiers

- Shared Value: Direct connection to natural spaces

- RFUTR Opportunity: Gear brands + conservation organization partnerships

- Campaign Focus: Protecting the places they love through behavior change

- Special Focus: Ski resorts. Mountain-based businesses at forefront of climate action, with customers closer to nature than any other group