Building the Future

Why RFUTR? Why Now?

It’s up to us. The urgency of our environmental challenges has made it clear that we need a pure, concentrated focus on solutions that align people, communities, and the planet. RFUTR bridges critical gaps in consumer-level sustainability, offering tools and a support system that help consumers turn intentions into actions. For us, sustainability is about each individual and community embracing nature-centered choices—at home, in our neighborhoods, and through our purchasing power.

We recognize that communities are the heart of change, and scaling these community-driven efforts will ultimately drive a global shift. Our vision for RFUTR is to become a dynamic media and technology platform that helps communities build ecosystems for local nature restoration and habitat renewal. Here, we accelerate the transition to a renewable future, uniting people around a shared purpose and a shared plan to make sustainability our everyday norm.