DETOX

DE-POLLUTE YOUTH

DETOX: Chem-Free Future A Multi-Modal, Scalable Campaign & Revenue Line

Market Opportunity:

• $2.3 Trillion plastic economy ripe for disruption

• 77% of Gen Z demand environmental action from brands

• 91% of companies believe they can positively impact environment

• 39.5% price premium for sustainable products

Investment Thesis: DETOX transforms fragmented environmental activism into scalable business model by monetizing the shift from chemical dependence to sustainable alternatives — capturing value across divestment, alternative commerce, and corporate sustainability markets.'

✅ Behavior-Driven Targeting: Precision community engagement vs. broad environmental messaging

✅ Inter-generational Bridge: Youth-to-parent advocacy creates household-level change

DETOX: Integrated & Scaling Implementation:

Q1-Q2: Digital Foundation ($150K Revenue)

• Launch RetireBigOil expansion with sponsor

• Deploy Behavioral Atlas for precision community targeting

• Begin community of communities social pilot and testing

Q3-Q4: Real-World Activation ($400K Revenue)

• Stage youth protests + community cleanups (sponsored content)

• Launch alternative marketplace with 50+ sustainable vendors

• Deploy art and school challenge programs with incentive partnerships

• Revenue: Marketplace commissions + local sponsor partnerships

Year 2: Scale & Integration ($1.2M Annual Revenue)

• Expand to 25+ regions following Atlas insights

• Corporate corporate program licensing ($100K-$250K per client)

• Alternative marketplace platform licensing