PURPOSE
501c3 RFUTR: COMMUNITIES FOUNDATION*
PURPOSE » increase Investment and impact for Communities. Better deliver services to those who need it most. enable organizations to work with communities rather than against them.
built to Serve COMMUNITIES » our future (RFUTR)
Systems Change > Precision Engagement for the Bio-Economic Transition
We operate on a revolutionary premise: authentic engagement requires understanding people at the intersection of values, behavior, and place. We use cognitive science, universal values and behavior change research to build lasting trust with communities.
We function as a Lab for partners to solve community challenges. Trust drives performance. Following ‘trust in a place’ leads to accelerated movements, collaborative impact and more powerful decentralized networks. This is our contribution to Real Action: Communities-first solutions.
This isn't a persuasion tool, and it isn't built on personal data. It's listening — trust is the human layer we study, and the technology's only job is to help us localize it and notice when it changes. The understanding itself stays human, because it has to.
WE BELIEVE
We believe communities have a right to be known, accurately, on their own terms — not guessed at, not assumed. That right is usually the first thing taken from a place when outside plans arrive. We built Community Intelligence to give it back.
Self-determination is our theory of change. A community can't be planned for without first being understood and listened to — and understanding starts with trust, measured honestly, not inferred from demographics or assumed from good intentions. We read trust directly, at the community level, without surveys and without personal data, so the people trying to reach a place and the people living in it are finally looking at the same reality.
COMMUNITY BUILD » WITH PURPOSE
We connect and cultivate engaged, mission-driven communities using sophisticated targeting, compelling messaging, and cutting-edge technology.
We dive deep into how (individuals and communities) think and believe, how we interact with ideas, what are our cultural and decision-making influences, where we are on the continuum of change and what motivates us.
We work from proven models in behavior and systems change—seatbelts, ozone recovery, anti-smoking — to guide our methodology. Our approach blends branding, research, strategic partnerships, integrated media, shared values, and meaningful interaction.
COMMUNITY
[NATURE]
/ ECONOMY
x Now
WE DO NOt acquire customers - WE discover communities
We Don’t Compete for Attention - We engage the right Community.
Traditional FIRMS help clients reach audiences through messaging — WE help communities express their values TO BETTER ALIGN with PARTNERS.
Traditional nonprofits ask for donations to fund short term work — we generate revenue by empowering communities.
Traditional FOR-PROFITS extract value from user data — WE use data TO drive value from strengthened community relationships AND SOCIAL outcomes.
SOCIAL ENTERPRISE
A behavioral lAB where partners solve community challenges.
501c3 - Committed to maximizing INVESTMENTS IN communities, resilience, EQUITY and civic life through behavioral science.
Mission: add impact to community investmentS and pinpoint where trust serves those who need it most.
Purpose-BUILT. All the work was proven inside our Disinvested Communities practice before it ever became a capability. 18 months in r&d expressLY focusED on how trust moves through dis-invested communities.
FIRST MILE : Communities-1st
Behavioral Certainty for High-Stakes Community Investments
COMMUNITIES-First Partnership & Engagement Services
Community Intelligence is place-based behavioral decision architecture. Sensing behavior change and trust flow at the cellular level. Partner in Outcome: First-ever values-based behavioral data platform delivered via Trust-Based 501c3
For Planning, Strategy, Communications, Relations, Finance
Radical Privacy Hyper-local granularity with zero PII. Zero liability. No names. No addresses. No surveillance. Privacy guarantees no one else in the industry can make.
KNOW YOUR COMMUNITY
RFUTR Inc.
Delaware not for profit & 501c3
HQ Washington DC USA
+1.202.415.5717