ELECTRIC
A rural electric cooperative is member-owned by charter — that doesn't close the gap between who qualifies for bill-assistance and weatherization programs and who enrolls. Community Intelligence reads, tract by tract, where a co-op's outreach lands and where it doesn't, before an enrollment period closes with eligible members never found.
A cooperative is member-owned by charter. That doesn't mean every member who qualifies for help gets found.
We exist to bring trust back to the places it's gone missing.
The Reach Gap
Rural electric cooperatives carry a structural advantage most utilities don't have: a member-ownership model built on local relationships, not a distant shareholder base. That advantage doesn't automatically close the gap between who qualifies for bill-assistance and weatherization programs (LIHEAP, WAP) and who enrolls. Even in a co-op's own service territory, a mailer or a bill insert reaches some communities cleanly and never lands in others — and most co-ops have no way to tell which is which before the outreach budget is already spent.
Community Intelligence (CI) is a trust-mapping instrument built for exactly that distinction. It reads public data — census, health, housing — down to the census tract, roughly a neighborhood, and produces a structural picture of which places respond to a standard institutional channel and which ones only move through a messenger the community already trusts.
What CI Reads
Finds the tracts where institutional trust is structurally lowest — the places a standard mailer, bill insert, or call script reliably underperforms, regardless of program design.
A structural read of physical and channel access — walkability and transit — that correlates with poverty in ways that cut against assumption about which members are easy to reach.
The instinct is that lower-income territory is harder to reach and higher-income territory is easier. The data doesn't agree:
Low reachability
High reachability
Higher poverty didn't mean harder to reach here — it was the opposite. An outreach plan built on income assumptions alone would have pointed the wrong direction on both.
What's Been Proven
The prediction that didn't hold is part of the proof, not a footnote left out: the instrument reliably finds the floor — the places standard channels won't reach — but it doesn't reliably rank places along a gradient. That's why the product is floor identification, not a ranking.
Two instruments, one underwriting question for member-assistance programs: where does the co-op's current outreach land, and where does it need a different messenger — a trusted local voice instead of a bill insert — to close the enrollment gap.
Coverage varies by market. Whether the specific tracts inside a given cooperative's service territory are already read, or would need to be added, is the first, fastest thing a Ground Truth Sprint establishes — not something claimed as already done here.
Step one: identify one member-assistance program currently under-enrolling relative to eligibility — LIHEAP, WAP, or another effort in the co-op's territory.
A 30-day Ground Truth Sprint reads that one program's territory: which tracts convert on the co-op's standard outreach, and which ones need a different messenger. No platform commitment, no long-term contract.
If it sharpens where outreach dollars go on one program, there's a version that scales across the territory. If not, thirty days is what it costs to find out.