purpose approach

We are building out purpose-designed decision tools for where trust is in the way.

Same heat wave. Neighboring streets. Ten times the deaths.

Chicago, July 1995. Two adjacent, low-income neighborhoods lived through the same heat wave. Demographics didn’t explain the gap. Connection did. That is what we read, at the scale of a census tract, without profiling a single person.

Little Village

4

North Lawndale

40

Heat-wave deaths per 100,000 residents. Eric Klinenberg, Heat Wave: A Social Autopsy of Disaster in Chicago.

Three program areas. A decision tool for every sector.

• Deployed
• Ready
• Fieldwork method
• Scoped, in testing

Civics

Where people decide whether to show up.

8.1 vs 1.8

Turnout lift, in points, from a mailer showing neighbors’ voting records, against an appeal to civic duty. The neighborhood channel beat the institutional message four to one.

Gerber, Green & Larimer, Michigan field experiment

• Organizing and campaigns
  Trust OS & Trust Flow Network
• Neighborhood safety and violence prevention
  Floor Identification
  Trust Flow Network
• Media and messaging
  Authentic Messengers

Land Use

Where projects get built, or stall.

Over half

of large data center projects newly proposed in Q2 2026 were blocked or delayed amid local opposition. Opponents cross party lines, so voter files and demographics can’t see it coming.

Data Center Watch, quarterly report, Q2 2026

• Real estate and land development
  Best Use of Place
• Data centers and energy siting
  Best Use of Place
• Insurance and resilience finance
  Resilience tools parametric, flood, wildfire

Equity

Where programs reach people, or miss them.

29% / 32%

Higher risk of heart disease and of stroke for people with weak social connection, across 16 studies.

U.S. Surgeon General’s Advisory on Social Connection, 2023

• Health equity and program adoption
  Reachability
  IntentionFrictionCohesion
  Friction is modeled with editable parameters, not yet calibrated against outcomes.
• Extreme heat
  Floor Identification
  Reachability
• Rural health
  Reachability

Every track starts on the floor.

Before any sector tool runs, we find the structure underneath: where connection is thinnest and where a program can physically reach.

Floor Identification

Finds the most disconnected places in a geography.

Tested: Election Day Test, sealed predictions

Reachability

Reads whether a place can be reached on foot or by transit, separate from how poor it is.

Validated against poverty, tract level

Sources: Klinenberg, Heat Wave (University of Chicago Press, 2002). Gerber, Green & Larimer, “Social Pressure and Voter Turnout,” American Political Science Review (2008). Data Center Watch quarterly report, Q2 2026; figures reflect projects where local opposition was reported to play a role. Office of the U.S. Surgeon General, Our Epidemic of Loneliness and Isolation (2023).

All CI reads are place-level, at census-tract resolution. No person-level data is used.

RFUTR Inc., 501(c)(3), Washington, DC  |  Community as a Service (CaaS)Underwritten by Trust