AGENCY ServiceS
Precision Engagement for the Bio-Economic Transition
RFUTR operates on a revolutionary premise: **authentic environmental engagement requires understanding people at the intersection of values, behavior, and place.**
While traditional agencies chase broad demographics, we use cognitive science and behavior change research to identify, engage, and activate the most committed customers, citizens, and communities for nature-based solutions.
Market Strategy Environmental consumers are scattered across traditional demographics, making them invisible to sustainable businesses. R Solution: We de-fragment marketplaces by identifying early adopters based on commitment rather than demographics, then create community connections that build loyalty and sustained engagement.
Our integrated digital + IRL strategy combines communications, research, marketing, and sales services with proprietary tools to connect marketplaces and build lasting trust with early adopters of the bio-economic transition.
Know Your COMMUNITY KYC
Precision Identification & Engagement
Community Intelligence
Value-Aligned Cultural Coherence
behavior change implementation
Science based Activation & Retention
approach built on 3 interconnected service pillars that guide all work
This framework enables us to serve sustainable small suppliers, regenerative businesses, and environmental organizations with unprecedented precision while building the demographic foundation for a nature-first economy.
success framework
Identify & engage with early adopters (most committed) – your base.
early adopter identification for bio economic transition
Target People ready to transition their economic choices toward value alignment
Identification 17+ value indicators combined with behavioral analysis and cultural mapping
Engagement Authentic relationship building rooted through shared commitment
Retention Connect individual choices to larger movement through community building
Communities of change & pathway development
Our work creates what we call “Communities of Change”—networks of businesses, organizations, and individuals aligned around specific environmental outcomes. By combining precision identification, cultural intelligence, and behavior change implementation, we create pathways for sustainable businesses to engage and grow relationships with their most committed customers.
Long term relationships
Our services create lasting relationships rather than transactional interactions because we:
- Align business success with environmental outcomes
- Build community connections that transcend individual purchases
- Provide ongoing value through environmental education and community engagement
- Create advocacy opportunities that deepen customer commitment
Identity, Engagement, Values & Behavior
Core Service Components
- Digital Attribution Engine: Match customer profiles across online and offline touch-points.
- EOO Science Integration: Evolution Of Order alignment
- Value Alignment Precision: 17+ proprietary indicators that identify authentic nature commitment
- Behavioral Atlas: Understand how environmental values translate into purchasing, advocacy, and lifestyle decisions
applications
- For Regenerative Farmers: Connect with consumers who understand and value soil health practices
- For Zero Waste Retailers: Identify shoppers committed to packaging reduction and lifestyle change
- For Environmental Organizations: Locate supporters ready for deeper engagement and sustained action - For Sustainable Brands: Find customers who will become lifelong advocates rather than one-time purchasers
INTEGRATION
Advanced
Motivations, Habits, Instincts Triggers, Drivers, Incentives + Cultural Context
-Motivation Mapping: Explore drivers behind environmental choices
- Habit Architecture: How routines support or undermine values
- Instinct Alignment: Connect messaging with deep cultural patterns
- Cultural Influence Tracking: How community context shapes decision-making
Digital strategy
- Social Media Strategy: RFUTR brand promotion and validation that brings value to partners
- LIAs (Leaders Influencers Activists) Identify and activate micro-influencers with authentic commitment
- Community of Communities (CoC) & Nesting: Connect isolated environmental advocates into networked support systems
- Neuro-Marketing: Use cognitive science to create messaging that resonates with environmental values - Attribution Engine: Match customer profiles across online and offline touch-points with nature-based precision
REAL WORLD STRATEGY
IRL Activation & Community Engagement
- Hyper-local Alliance Building: Connect aligned businesses & organizations geographically - Community Events: Authentic gatherings to build lasting relationships - Place-Based Activation: Link values to specific land use decisions - Partnership Facilitation: Connect businesses with aligned community organizations and influencers
- Ambassador Programs: Train committed customers to be advocates
- Local Market Development: Build economic ecosystems that support businesses
ADVANCED SERVICES
Behavior Change Research
- Language to Land Studies
- Nature based Incentives: what drives sustained behavior change
- Market tests: product adoption
bio-economic transition Market Services
- Early Adopter Identification -De-fragmentation: Connecting scattered consumers w/ aligned Communities
- Loyalty: NEW bonds between businesses & their committed
- Authentic: marketing aligns with genuine values anti-green-washing
community intelligence
- Partnership Ecosystem Mapping: Value aligned Hyper-local collaboration
- Market Readiness: Community preparedness for products/services
- Economic Flow Analysis: How resources move through communities
- Influence Analysis: Formal & informal leadership structures shape decisions
PREMIUM SERVICE
community intelligence
Platform Capabilities Real-time insights into community coherence unlock precision across sectors:
Policy Makers: Understand community readiness for change
Brand Managers: Align messaging with authentic community values
Capital Markets: Identify regions primed for sustainable investment
Environmental Campaigns: Target communities most likely to embrace behavior change
Cohera Behavior Atlas for RFUTR provides unprecedented systemic insight into how communities organize around environmental values, revealing the cultural influences that drive behavior change.
Our Community intelligence enables precise community engagement strategies that work with rather than against local cultural dynamics.
Behavior Atlas Mapping values-to-action patterns across cultural contexts
Cultural Influence How ideas spread through specific communities
Community Stratification Understanding organization and influence networks
Language Communication optimization to resonate with cultural patterns
Motivations Mapping Psychological drivers behind choices
Habits & Instincts Analysis How daily routines support values
Cultural Context Integration Community influences on decision-making
Conversion Optimization Turn awareness into sustained purchasing behavior
Content Develop messaging that moves people from interest to action to advocacy
Integration Connect individual choices to larger community movements
Early Adopter Identification
Value aligned Hyper-local Partnerships
CULTURAL COHERENCE
Core Innovation
Precision Over Assumption Replace broad demographic targeting with behavioral coherence analysis Alignment Over Persuasion Work with existing community patterns rather than against them
Coherence Over Conversion Build trust through authentic value alignment
Beyond Awareness > Engagement
By combining precision identification, cognitive science, cultural intelligence, and behavior change implementation, we create pathways for partners to engage and grow relationships with their most committed customers.
Provides unprecedented systemic insight into how communities organize around values, revealing the cultural influences that drive behavior change. This intelligence enables precise community strategies that work with local cultural dynamics