Community intelligence
People are not demographics / Audiences are really communities.
The Pathsight Cohera behavior atlas powers the RFUTR Community Intelligence platform where we learn and plan strategies, map cultural influences, see what drives or inhibits behavior change - on a real time data platform.
DETOX
DE-POLLUTE YOUTH
DETOX: Chem-Free Future A Multi-Modal, Scalable Campaign & Revenue Line
Market Opportunity:
$2.3 Trillion plastic economy ripe for disruption
77% of Gen Z demand environmental action from brands
91% of companies believe they can positively impact environment
39.5% price premium for sustainable products
Investment Thesis: DETOX transforms fragmented environmental activism into scalable business model by monetizing the shift from chemical dependence to sustainable alternatives — capturing value across divestment, alternative commerce, and corporate sustainability markets.'
✅ Behavior-Driven Targeting: Precision community engagement vs. broad environmental messaging
✅ Inter-generational Bridge: Youth-to-parent advocacy creates household-level change
DETOX: Integrated & Scaling Implementation:
Q1-Q2: Digital Foundation ($150K Revenue)
Expand RetireBigOil with sponsors
Deploy Behavioral Atlas for precision community targeting
Begin community of communities social pilot and testing
Q1-Q4: Real-World Activation Chem Free America with Euro partners ($400K Revenue)
Stage youth protests + community cleanups (sponsored content)
Launch alternative marketplace with 50+ sustainable vendors
Deploy art and school challenge programs with incentive partnerships
Revenue: Marketplace commissions + local sponsor partnerships
Year 2: Scale & Integration ($1.2M Annual Revenue)
Expand to 25+ regions following Atlas insights
Corporate corporate program licensing ($100K-$250K per client)
Alternative marketplace platform licensing
SAVE OUR SOIL
REGEN, first line of business under Land Use. Save our Soil Inc & 501c3
The Infrastructure Play for America's $40 Billion Agricultural Transformation
SaveOurSoil is a comprehensive digital platform to attract, capture and monetize the shift toward regenerative agriculture. A three-phase strategy: establish advocacy leadership and farmer discovery, build trust and scale through genuine value creation, and, deploy high-margin revenue services across a captive farmer network.
We begin as the voice of regenerative agriculture reform while simultaneously creating the most comprehensive directory of sustainable farms in America. As a committed voice of regenerative agriculture reform, build brand influence, political respect and natural market presence, positioning to capture revenue along the $15 billion regenerative agriculture market as it scales to mainstream.
Market Disruption - Advocacy to Infrastructure
Phase 1 Advocacy Voice + Regenerative Farmer Finder + Early Revenue Validation (Months 1-18)…
AGENCY WORK in the works
Dear: small sustainable US suppliers —
…innovator brands, regenerative farmers, land developers, zero waste shop keepers, impact organizations…) struggling to thrive in the US economy
Unprecedented precision, community-building a demographic, the foundation for a bio-economy.
Our Work. Portfolio Strategy
Where Land Use Meets Community Impact
True north: Ecology 1st
Nature as Client RFUTR operates as both agency and advocacy organization with a revolutionary premise: Nature is our client. Our portfolio is structured around what nature needs, with every project, campaign, and platform development decision filtered through ecological requirements first.
This isn’t corporate responsibility—this is business strategy aligned with planetary boundaries.
We bridge the gap between environmental science and community action through integrated strategy, communications, research, marketing, and community infrastructure development.
Our work spans both for-profit agency services and 501(c)(3) advocacy, unified by a single organizing principle: how we use the land determines everything.
Examples
Food System Destruction
- Partnership Opportunity: Regenerative agriculture transition campaigns
- Target Communities: Farmers, food consumers, restaurant owners, health advocates
- B2B Value: Promotion, customers, Economic incentive research, farm to farm practice change
- Revenue Model: Food brand partnerships + farmer network platform
Zero Plastic Future Vision
- Target Communities: Zero-waste enthusiasts, urban families sustainably geared, youth activists, pet and outdoor enthusiasts, financial sector,
- RFUTR Approach: Connect environmental choices to immediate health and community outcomes
- Campaign Example: “Detox your zip code” Catalogue campaigns with Alternative plastic options and clean product brands
- Research Focus: Toxicity awareness driving behavior change
Campaign Focus: New US narrative on toxicity focusing on human health rather than fossil fuel anger. Youth need to visualize a future without plastic through behavior change that requires vision and alternative materials.
- Revenue Model: Supplier market spaces, media, competitions, art, sponsorships
Nature Restoration (RFUTR’s Social Through-Line)
Small-scale greening is the best thing we can do to save nature. Land use in its many forms is our top priority—from micro small-scale plantings to community habitat creation, above and below ground. RFUTR knits a tapestry of deeply engaged communities - IRL and digital - to join & sustain this battle.
Challenge: Suburban sprawl, lawn culture, habitat destruction
Strategy: Gamified local restoration through platform
Guerrilla Marketing: Private label local seed packs sold door-to-door, rating supply stores on community care
Scaling Model: Private label products in local markets + community impact reporting
Vector 1: Pollination Crisis: Lawns need replacement with ecosystem-enhancing inputs. The platform fundamentally delivers gamified local restoration. Supply stores across the country should push native plantings and local organic materials specific to their microclimate.
BY AFFINITY (Shared Values/Interest Communities)
Marine & Ocean Degradation
- Target Communities: Coastal residents, fishing communities, surfers, marine biologists
- Partnership Opportunity: Sustainable seafood campaigns with fishing gear innovators
- RFUTR Value: Research-backed incentive design for fishing practice change
- Revenue Model: Brand partnerships + community platform subscriptions
Outdoor Enthusiasts
- Communities: Hikers, climbers, hunters, fishers, camping communities, skiers
- Shared Value: Direct connection to natural spaces
- RFUTR Opportunity: Gear brands + conservation organization partnerships
- Campaign Focus: Protecting the places they love through behavior change
- Special Focus: Ski resorts. Mountain-based businesses at forefront of climate action, with customers closer to nature than any other group
BUILDING RFUTR
Time to be audacious
It’s up to us. The urgency of natures challenges has made it clear that we need a pure, concentrated focus on solutions that align people, communities, and the planet. RFUTR bridges critical gaps in consumer-level sustainability, offering tools and a support system that help consumers turn intentions into actions. RFUTR operates on a revolutionary premise: *authentic environmental engagement requires understanding people at the intersection of values, behavior, and place.*
We recognize that communities are the enviornment - and change, and scaling community-driven efforts is what will ultimately drive seismic shifts. Our vision for RFUTR is a dynamic media and technology platform that helps communities build ecosystems around nature, we want to become how communities develop and represent civic and economic renewal.
try to prove: community infrastructure
Today, we're launching RFUTR—a community and platform dedicated to empowering the world’s transition to renewable living. We believe in a future where sustainability is not just an ideal but a daily practice, accessible to all and woven into the fabric of our communities.
RFUTR—a community and platform dedicated to catalyzing the us transition to a renewable economy. sustainability is our daily practice, we want renew-ability. so there is a next generation.
we are change. in a us culture vehemently against our values, we insist…introducing nature-first community infrastructure so we can thrive with nature.
Early Bio-economic adopters unite.
Our dual-market and impact strategy introduces the bio-economy to the next generation of conscientious consumers, starting in the U.S., where a scalable model for sustainable growth is needed most. RFUTR is driven by a purpose to connect and unite sustainable communities anywhere and everywhere, driving market dynamics that prioritize nature and sustainability.
The future needs a home page.
Audacious, brave, and independent, we’re stepping up now for the future of our natural world. Through storytelling, community engagement, and technology integration, we inspire new thinking and promote real change.
Who We Are
RFUTR is those already doing the work - the cellular level. We're here to support everyone striving to live more sustainably—whether at home, in retail, or through community involvement. Our purpose is to connect communities of change, inspire confidence in younger generations and mainstream renewable lifestyle, creating a thriving market that benefits nature and people.
Are you doing the most you possibly can for nature and the next generation?